Online courses are an increasingly popular way for creators to make money and build a business from YouTube, and content creators are looking for new ways to monetize their YouTube channels.
At the same time, YouTube has shifted its rules around monetization and audience engagement, leaving many creators worried about dwindling revenues and views.
So how do you go from producing free content for your channel, to making money with paid courses?
To help creators make this leap, Thinkific, a Vancouver-based online course platform, is hosting the YouTube Creator Summit. This free online event features talks from 14 experts sharing their strategies for making money on YouTube through online courses.
Here are the top 5 Vancouver-based speakers you don’t want to miss from the summit:
Sunny Lenarduzzi, Founder of YouTube for Bosses
Touted as a “marketing master” by Entrepreneur.com, Sunny is a leader in the video marketing field.
She started out with a career in broadcasting before switching gears as a consultant for video marketing strategies. When her client load and YouTube audience skyrocketed, she started creating online courses on Thinkific to increase the income and scale of her business.
Since then, Sunny has spoken on worldwide stages and coached the likes of NASA, Hootsuite, and NATO on YouTube and video marketing strategies. From developing a YouTube series for Hootsuite that increased subscriptions by 75%, to hitting one billion impressions in one day on a live-streaming campaign with Applebees, Lenarduzzi knows how to create content that drives results.
What you’ll learn: Hear how Sunny grew her multi-million dollar business using YouTube and online courses, and strategies to grow your own business.
Zain Meghji, Head of Video Content at Daily Hive
As the Head of Video Content at Daily Hive, Zain is constantly telling stories through engaging and entertaining video content.
His on-camera experience ranges from entertainment news shows from ‘eTalk,’ ‘Extra,’ and ‘Showbiz Tonight,’ to interviewing Hollywood’s biggest celebrities like Oprah, Beyoncé, and Will Smith. He hosted the Canadian version of ‘How To Look Good Naked,’ an award-winning makeover show that aired in multiple countries around the world. Having travelled the world working on both sides of the camera, he currently resides in Vancouver.
What you’ll learn: Get Zain’s tips for developing a great presence on camera and how to create engaging videos for your online course.
Ben Czegeney, Chief Technical Officer at High on Life
High On Life is a lifestyle travel brand with over 620,000 youtube subscribers, and over 1.2 million Instagram followers. The company has two online courses teaching people how to monetize their Instagram, and how to become a full-time content creator on social media.
Over the last six years, Ben has helped High On Life launch a clothing company, two online courses, an Instagram growth network of over 20 million followers while producing numerous live events.
What you’ll learn: Hear how the team behind High on Life uses online courses to monetize their YouTube audience and the strategies they’ve used to stand out in a crowded marketplace to make a lasting impact.
Rob Wilson, Content Strategist at vidIQ
Rob Wilson is the creative force behind video output for vidIQ, a tool for YouTube management and growth. He started out as a content creator in 2011, building his own tech channel while using vidIQ’s tool. Rob built vidIQ’s YouTube channel to over 350,000 subscribers and 15 million video views. Today he’s hard at work sharing everything he has learned to help video creators grow their own channels and turn hobbies into careers.
What you’ll learn: Discover how to get more views on YouTube in 2019. Learn the framework for an effective content strategy and which metrics to watch and improve in order to optimize your engagement.
Steve Dotto, Founder of Dotto Tech
Steve is the Founder of Dotto Tech, where he teaches entrepreneurs how to master the tech and tools they need to grow an online business. Through online courses, webinars and public speaking, Steve has become a go-to for learning essential digital marketing and tech skills.
He offers a range of online courses on Thinkific, covering topics such as: how to grow your email list, build an online community, and attract visitors to your YouTube channel.
What you’ll learn: See Steve’s method for rapidly prototyping and creating your first online course using YouTube live, and how to invite your audience into the creation process.
Thinkific Youtube Creator Series
When: July 16 to 18
Tickets: FREE – register for the event here