The Rise of Fake Gurus: The Dark Truth Behind Making MILLIONS from Online Courses.

You’ve seen them everywhere.

On the 3rd of September 2015, Tai Lopez released his infamous ‘Here in My Garage’ Youtube Ad.

This single Ad created a wave of what some have described as fake gurus, selling you their courses and mastermind programs like no tomorrow with promises of ‘financial freedom’, ‘a laptop lifestyle’, and the possibility to ‘travel around the world’. Sounds great, right?

In this video I break down the business model of how to make millions from online courses using the methods that these fake gurus use, and expose the dark truth behind this rapidly growing industry.

👇 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐓𝐡𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 // 𝐁𝐞𝐜𝐨𝐦𝐞 𝐀 𝐏𝐚𝐭𝐫𝐨𝐧!

💻𝐖𝐡𝐞𝐫𝐞 𝐈 𝐛𝐞𝐠𝐚𝐧 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐡𝐨𝐰 𝐭𝐨 𝐞𝐝𝐢𝐭 + 𝐨𝐭𝐡𝐞𝐫 𝐜𝐥𝐚𝐬𝐬𝐞𝐬 (𝐒𝐤𝐢𝐥𝐥𝐬𝐡𝐚𝐫𝐞)

📈𝐆𝐞𝐭 𝟐 𝐅𝐑𝐄𝐄 𝐒𝐓𝐎𝐂𝐊𝐒 𝐎𝐍 𝐖𝐄𝐁𝐔𝐋𝐋 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐝𝐞𝐩𝐨𝐬𝐢𝐭 $𝟏𝟎𝟎 (𝐔𝐒):

📹𝗠𝘆 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁:

📚 𝐌𝐨𝐬𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐨𝐨𝐤𝐬 𝐈 𝐇𝐚𝐯𝐞 𝐑𝐞𝐚𝐝:

🎶 𝐌𝐮𝐬𝐢𝐜 𝐔𝐬𝐞𝐝:
Epidemic Sounds –
Artlist –

📸 Instagram: james.v.j //
🐦 Twitter: @jamesvjani //


Step 1 – Pick Your Niche
This is where you get to choose the topic of your choice. Preferably it’s a fad, and something that could be promoted under the categories of wealth, or health, or anything that allows you to target people’s dreams.

Here are some of the most common niches used by a few well-known gurus…
Kevin David – Amazon FBA, Dropshipping.
Dan Lok – Sales.
John Crestani – Affiliate Marketing.
Iman Gadzhi – Digital Marketing Agency (otherwise called an SMMA – a term popularised by Tai Lopez).
Sam Ovens – Consulting.
Samuel Leeds – Real Estate Investing.

Step 2 – Create Your Course
Preferably you have some experience in your niche. In most cases the ideal route is to pick a niche, start a business in your niche and get a little success, then create your own online course – because after all, that’s where the real money is made.

If you don’t have any expertise, you can always hire an outside expert to give you a helping hand.

You see, the course isn’t what matters the most here, what matters the most is your online marketing for the course.

Step 3 – Market Your Course
This is the most important part of this business model. Without marketing your online course properly, you won’t be able to make a lot of money from it.

Start by running some advertisements on Youtube, Instagram, Facebook etc, and begin by selling them a dream. Tell your audience that you were also broke and in debt, but after starting [insert niche here] you began making six figures, millions, travelling around the world, became financially free, have a laptop lifestyle, etc…

Tell them to join your free training – where your main goal isn’t to teach them anything, but to get them to ask more questions. Remind them of their dreams, remind them of your backstory, and finally go in for the hard sell where you create scarcity and a sense of urgency in order to get them to buy your ridiculously priced course RIGHT NOW.

Step 4 – Profit.
With the right marketing, you should now be seeing some of that sweet, sweet profit fly in from your online courses.

But why stop there? The real way to make millions from online courses is to create an entire ladder of products. You want to upsell your ‘students’ as much as possible. Get your ‘students’ hooked on your products.

You never tell them the truth: the reason you’re so rich, is because of all the products you’ve sold them. NOT because of your dropshipping or Amazon FBA business.

I think online courses are brilliant. They helped me edit this video, learn about marketing, and personal finance. But none of these courses promised me ‘financial freedom’, or a ‘laptop lifestyle’, and certainly didn’t cost me thousands.

The moment you see these fake gurus pandering to your deepest desires, and really trying to sell you on an emotional level… just RUN. It’s almost never worth it.

Thankfully, there has been a rise in backlash against these so-called fake gurus. Thanks to channels like Coffeezilla (otherwise known as Coffee Break), Mike Winnet, and Spencer Cornelia to name a few.

All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please contact me via my email in the “about” page on my channel.

AFFILIATE DISCLOSURE: there may be a few links in this description that, at no cost to you, will earn me a commission if you choose to click them and make a purchase.
Don’t worry – I only ever promote things that have genuinely helped me! 🙂

Copyright © James Jani 2020


39 thoughts on “The Rise of Fake Gurus: The Dark Truth Behind Making MILLIONS from Online Courses.

  1. Important Clarification:

    1) I want to emphasise that I think online education is BRILLIANT – my issue with this industry is not to do with the selling of online courses.

    Online courses have helped me learn how to edit this exact video, and every other video on the channel. The problem with “fake guru’s” is…

    2) The Marketing. The biggest problem with “fake gurus” is their deceptive marketing. There’s nothing wrong with selling a course on dropshipping, but marketing it as a lifestyle product, and framing it as though everyone who buys the course has a high chance of gaining “financial freedom” is just clear deception.

    The majority of students will NOT attain that goal, and yet gurus will pedal their courses as though it is near guaranteed.

    Even when a guru says “you have to put in the work” momentarily during their webinar, it does not negate the other 50+ minutes they’ve spent trying to make it look like it’s an easy game – at this point, the viewer is so attached to the idea of it being easy that a one-time mention of “you have to put in the work” will fly above their heads.

  2. The thing for me is buy course for skills and if u can't afford it and wants to work search for ways to get it free and when u start making money just pay the debt u own towards the course

  3. James , as you have been through all this and I respect what you had found out and what you are sharing . Is Valuetainment from Patrick Patdavid realy away from fake?

  4. Yo g btw I’m a hacker and I hacked Dan videos, read them, some of them are good, I learned a few things ain’t gonna lie, like these things will be useful, but look, as a free class for me, I liked the vids. So wsup now guys, don’t wanna spend… just don’t learn how to drop ship or make money yet, learn how to hack lol

  5. JAMES, and readers this is completely wrong. If there are "fake" gurus – you sue the living daylights out of them. They are all "very real" – very rich and rightfully so. Stop this communist oppression trying to hate upon capitalists . It is up tB the marketer HOW they market it. They do NOT have to abide BY YOUR rules. That's why we live in a democracy so IF one is foul of "Trading laws" there is consequences to pay.

  6. Cheers thanks from New Zealand awesome to see this content and help people make decisions. Helping the vulnerable clear ideas up 👍👍👍👍

  7. i am the real tai lopez and the one you see on youtube is fake. buy my course to give me money and make me rich.
    thanks for your 💰. hope you stay poor and keep me rich!

  8. Hey James my name is Erik and I live in NYC. I myself have thought about paying for online businesses but thank god I never had the money at the times they were being offered. You've opened up my eyes in ways no one ever has. You definitely gave me perspective. Even before finding out about your channel something inside of me didn't feel right about the prices some of these "gurus" were charging. Thank you mate. I won't pay a bloody dime for these dirty blokes.

  9. You are wasting time on internet ,now nothing is on internet,see-tesla,spacex they are not online business,
    There was time when internet is way to make billion ,not now

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