Product reviews are one of the big mainstays of the affiliate site; in this lesson we’re going to over Writing Product Reviews.
A review is usually a more effective promotional tool for affiliates than a full-blown sales page because it gets past your readers natural defences – with a review you’re no longer a salesperson, you’re a friend who is looking out for the reader’s interests, recommending particular products or warning them away from bad products.
Reviews tend to follow a particular formula on affiliate sites: generally, you will take one or more affiliate products in your market and write a bit about the product from a “critical” perspective. Once you’ve imparted your honest opinion to your visitors you then invite them to learn more by clicking through to the merchant site – through your affiliate link, of course!
You can broadly classify reviews into a few different types:
Brief reviews discuss the product very generally, give it a ranking and invite the reader to click through to the merchant site for more information. These can be very effective.
Full-page reviews are good for the search engines, but don’t tend to be so effective as the brief review. They give the prospect too much information and allow the prospect to make up their mind before clicking through to the merchant.
Comparison chart reviews should also be used with care since a prospect might dismiss a product on the basis of its “cross” count. These can be skewed to smile upon particular products.
Negative reviews can be quite effective. They arouse curiosity and get visitors clicking through to the merchant site to see for themselves.
You can often get review copies of affiliate products from the merchant if you ask nicely.
If you can’t get a review copy you can bluff your way through a review by looking at other review, visiting unbiased (non-affiliate) review sites and checking out the product sales copy.
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