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Today we’re talking about how to market with Adwords!
There are two ways to do it – the first is to directly link to your offer! But things can get a little fuzzy, before you do this check the following:
1. The company should allow it.
2. The landing page conforms to Google’s policies.
You can search up Google Adword policies to check if your site follows their rules – no spammy offers, no flood of pop-ups, no misleading content or restricted, there’s a whole list that you have to go over.
The other way is indirectly linking or creating a landing page (think of it as a bridge page)! But here’s the thing – Adwords doesn’t like the idea that you’ve create a page just to link to another page. To work your way around this, do the following:
1. Add value to your site to show that this isn’t just a bridge – you could do reviews, comparisons, a listicle, or “Best ___” articles.
2. You need to have a homepage! You can’t just make it a standalone site.
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