Link building is a process of getting content specific links for a website from trusted and secures websites and vice versa. This process not only helps in increasing traffic for the website, but also helps in gaining popularity as well as ranking in search engine directories.
Here are the types of Link Building:
One-Way join – In this type of Linkup Building, join takes place in a single way only. It means when a join is supplied from website A to website B, then B does not have to return back any links to A. It is also called Inbound Link Building.
Two-Way Link- In this type of Link Building, join of websites, that are very similar or familiar in content, are exchanged between two trusted websites which shares the same business interest with an aim of increase website traffic and join popularity. It is also known as Reciprocal Linkup Building.
Three-Way Link- This is basically a type of Two-Way join Building, but with a twist. Here link is exchanged between two owners, one of who owns two different websites.
Let's assume owner Jerry owns a website A, whereas owner Tom owns two websites B and C respectively. Now when Jerry sends link for Tom's website C, then Tom in return may send link from website B for Jerry's A. Here linking, if you watch carefully, is done by using the One-Way join Building principle.
Authority join – This type of Link Building helps in getting links directly from trusted sources that would be most secure and legally acceptable to work with. For eg: DMOZ, the Yahoo! Directory, and Wikipedia might be considered obvious authorities and trust seed sites. It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.
Article join – This is an effective way to get some good authority links from high profile sites. They'll appreciate great content in return for the exposure and link popularity you'll receive. The better the site is, the higher quality content they will require.
Directory Link- This process of join-building returns to building of links only with some preferred well-known directories like Google, Bing, Dmoz, MSN, Yahoo, etc in order to find niche directories.
RSS / Blog Aggregated Link – This way also is a very useful way in getting links. The main advantage is that a lot of same content specific links can be found in bunches. This helps in picking up join without much effort. However, it's always better to check links before picking up as Blog Aggregated join also features various explicit illegal links also.
Press Release Link – This is a type where you may get some valuable join but the possibility is very less. It is basically not preferred and is not a common and popular choice among website owners.
Link Building is quickly catching up as a useful tactic adopted by SEOs for search engine optimization and helps your website procure some very useful backjoin.