Article Title – Avoid Making These Mistakes
Did you know that the first 3-5 words in the title of your article can determine as much as 95% of its success, mostly because viewers decide fairly quickly what title to click on when they see the search engine results pages?
When you are article marketing and submitting these to the various websites and forums, the goal is to draw the readers back to your site for more information and perhaps to sign up or make a purchase.
You can maximize your article marketing strategy just by understanding keywords and how to use them to create “smart titles”. These type of titles are matched to words, phrases, and questions (how to… ) entered into the search bars on a month after month basis. It’s possible to attract a lot of targeted traffic to see your well-written articles on your website and benefit from what you have to offer, simply by working with the search engines.
Here is a list of 7 things not to do when writing each title for your articles:
- Don’t use any semicolons, medium-long dashes, slashes, or pipes in the title, but use a word instead.
- Don’t put an article number in the title, example: Make Money Online # 4 (don’t do that). It’s very likely that the reader doesn’t know how many articles you’ve written on the subject, and it doesn’t benefit the reader either. There is plenty of room in the body and conclusion sections to mention or link to the other articles.
- Don’t put a date or year in the article title. This will limit how long the article is relevant in the eyes of the viewers. The titles should be “timeless” and, with occasional updates, relevant for many years to come. You can update the copyright date each time the article is refreshed.
- Don’t use a keyword of poor grammar anywhere as it only discredits the quality and authority of the author. Many people misspell words or use poor grammar when they make a search entry. When many searchers make the same error it creates a low-quality keyword. A quality author doesn’t need to use those low-quality keywords in the article title or anywhere else.
- Don’t put a comma into the title until after the first 3-5 words, or anywhere if possible.
- Don’t misspell any words or use awkward or unusual phrases in the title, or anywhere.
- Don’t put a period at the end of the title. However, in a title where a question is asked, a question mark should be used, example: Can You Pass This Simple Test?
When you are article marketing and publishing articles bear in mind that your content will be read for many years to come, even decades! Think about that when writing each article title and make each one a quality production. Having a smart article title is the initial draw to get the reader to click on the title. Remember the previous statement that the first 3-5 words in the title can determine as much as 95% of the article’s success.
Once the viewer is enticed by the title and clicks on it and the quality content of the article should be written to keep the viewer interested and lead them in a certain call-to-action. The smart title can get them in the door and then the rest of the article can persuade them to take the next step. The step by step habit of quality in every section of each article will reap rewards over time and for many years to come.